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of active users (although, of course, this is the hope of the developers).ДЄccording to TruecallerвЂ™s plans, the app is expected to be pre-installed on over 100 million new smartphones in different markets over the next two years.

The goal of the Truecaller team, therefore, is to be able to make itself known in certain Asian markets, in which at the moment the service has not reached the popularity that it can boast in other countries, aware that this will not automatically mean a significant increase in the base. Mamedi explains that thanks to the pre-installation of the latest available version of Truecaller, users will be able to take advantage of this service within seconds of setting up the new phone.

#New truecaller app android#

According to the company, 50 million new users have installed Truecaller globally since October, 2020.Truecaller tries to conquer some Asian marketsДЄlan Mamedi, CEO and co-founder of Truecaller, is keen to clarify that although the platform is already well known in the Android field, this new initiative will help it reach all those less experienced users, for whom downloading an app may not be an operation so obvious. Truecaller was launched 11 years back and more than a year ago it had an active user base of 250 million. We see a great potential with these kinds of partnerships to scale this even faster, the company noted. During the last two years, the Swedish company's market penetration has grown from 35 per cent to almost 50 per cent. Truecaller's user base in India is expected to grow to over 700 million smartphone users in the coming three years. Today, we have more than 220 million active users in India, a country with more than 450 million smartphone users,вЂќ added Alan. Although these pre-installs do not automatically generate a new active user on Truecaller, it is an important step to allow more consumers to discover and benefit from the features of Truecaller. вЂњWith the latest version of Truecaller pre-installed on several world-leading smartphone makers, consumers can be up and running with Truecaller within seconds of setting up their new phone.

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This move is in line with our global ambitions to make it available for everyone, but also aims to make Truecaller easier to use for millions of new users,' Alan Mamedi, CEO and Co-Founder of Truecaller, said in a statement.ДЄccording to the company's ambitions, while Truecaller will be pre-installed on the smartphone from the factory, consumers will be free to exercise their choice of using the app, with no guarantee of a new active user from start.

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Anecdotally, we often hear how first-time smartphone users in emerging markets take the help of shopkeepers or friends and family to download Truecaller.

However, not every smartphone user is tech-savvy enough to download an app. вЂњTruecaller remains one of the most downloaded apps in several large countries.

The company has joined hands with multiple global Android smartphone OEMs to preload the app on devices in key markets such as India, Indonesia, Malaysia and Latin America. The Swedish caller identification company is planning to cover over 100 million new Android smartphones in its several key markets that including India. New Delhi: Eyeing 10 crore device integrations in the next two years, caller identification major Truecaller on Monday announced it is partnering with leading smartphone makers.